I've been reading a lot about how in many cases, the sad histories are really good for fundraising, but not always so great for generating adoption interest.
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| Lars |
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| Lars |
Friday, August 31, 2012
Testing the Waters
I'm really excited about something and I hope it goes well. As you may know, I love volunteering with my local rescue, and my ultimate wish is to foster someday. Until that time comes, I volunteer in any other way that I can whether that be through donations of time, transport, products for auctions, other goods or any financial support I can give. Recently I have been given the opportunity to dig deep for some creativity and I hope it pans out.
I've been reading a lot about how in many cases, the sad histories are really good for fundraising, but not always so great for generating adoption interest.
I am by no means an expert on this and have no links handy to back this data up, but would point you maybe to Animal Farm Foundation or a shelter in California who has some really awesome descriptions of their adoptables which really got me thinking. Can I lend a fresh take to some of these bios? Surprisingly, it was much more difficult than I thought to stay away from the sadder side of the story and find some positives to focus on. I hope to hone this craft as I get more practice at it, or it may turn out that my efforts will not be satisfactory. Whatever the outcome, the bottom line is to get these babies home, so with that in mind, I have included a link to my new endeavors to the right and also at the bottom of the page.
These may not stay up for too long, but I'm hoping they will at least generate some interest in the adoptable dogs.
I've been reading a lot about how in many cases, the sad histories are really good for fundraising, but not always so great for generating adoption interest.
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I'm so glad you are lending a hand with adoptable dog bios! This is such an important job (and very hard to do)! I agonize over every bio I write for my fosters because I want them to be upbeat and enticing to potential adopters! I hope your bios help these pooches get adopted very fast!
ReplyDeleteThanks, Emily! Some of them just flowed and I was very happy with the results, others were much harder. This rescue specializes in hard to adopt cases such as puppy mill releases. Its difficult to be upbeat when they've had such a rough past and a long road ahead. I'm hopeful, though, that this gig will work out. :-)
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